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    About - Cape Town
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    About - Johannesburg


Passionate and exceptionally experienced personnel apply their knowledge about every aspect of diamond mining, manufacturing and buying to ensure guests make the right informed choice – and to cater for internationals, they speak a range of languages, including English, German, French, Russian and Mandarin.

Whether by taking a fascinating educational diamond tour or through personal interaction with a Jewel Africa professional, guests learn about the history of mining, how diamonds are cut and polished, and the design and manufacture of fine jewellery. Guests are educated about the importance of the four C’s – cut, colour, clarity and carat – enabling them to discern true quality when making a purchase decision about a loose stone or a fine piece of design jewellery.

We have master goldsmiths at work in our showroom, where guests can watch them crafting personally commissioned designs ready for collection within 24 hours. In addition, the diamond you have selected can also be set into a open piece of jewellery of your choice, while you wait.

We trade in any internationally accepted currency and offer private meetings for clients who prefer complete discretion. A shuttke service is available to transport guests to and from both our Johannesburg and Cape Town showrooms in upmarket, safe locations in both cities.

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